A series of posters created for a creative contest promoted by BiciMAD, Madrid‘s public electric bicycle service. The visual concept begins with a technical element of the bicycle: the chain and gears, graphically reinterpreted as an urban route. Some of Madrid’s most iconic monuments have been integrated along the chain, transforming the bike’s mechanism into a metaphor for movement through the city. The series consists of three posters, each featuring a different color palette, with the tagline “Ir por Madrid,” reinforcing the idea of ​​sustainable mobility and urban exploration through the BiciMAD service.