Packaging design project developed for the launch of Oreo Mini, with the goal of creating a clear and recognizable visual identity for the new product format. The work begins with a design board analyzing the idea, problem, and solution. The concept stems from the need to distinguish the mini format while maintaining the iconic identity of the Oreo brand. The packaging proposal emphasizes the compact and practical nature of the product, designed for a quick and easily portable snack. The design uses graphic elements consistent with the brand image, adapting them for a more dynamic and immediate communication, enhancing the small size of the cookies. The project includes the study of the packaging layout, the definition of the key visual elements, and the presentation of the concept through a development board illustrating the creative process from the initial problem to the final graphic solution.